Privacy Policy

Introduction

Wilderstill is operated by RealGains Tech(“we”, “us”, “our”). We are committed to protecting your privacy and handling your personal data responsibly. This privacy policy explains what personal data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR).

If you have any questions about this policy or how we handle your data, please contact us at support@wilderstill.world.

Data Controller

RealGains Tech is the data controller for the personal data collected through this website. This means we determine the purposes and means of processing your personal data.

Our registered address is: 5 Ashdene Court, Preston, Lancashire, United Kingdom, PR4 0GX.

What Data We Collect

We may collect and process the following personal data:

• Account information: When you create an account, we collect your name, email address, and a securely hashed password. We use this data to authenticate you and manage your submissions and reviews.
• User-submitted content: When you submit a route or leave a review, we collect the content you provide (text, images, map links) and associate it with your account.
• Contact form submissions: When you use our contact form, we collect your name, email address, and the content of your message.
• Usage data: We collect anonymised data about how you use our website through Google Analytics, including pages visited, time spent on the site, and your approximate geographic location. See our Cookie Policy for more details.
• Advertising data: Google AdSense may collect data about your browsing activity to serve personalised adverts. This data is managed by Google in accordance with their privacy policy.
• Location data:With your permission, we use your browser’s geolocation feature to calculate the distance between you and each walk. This data is processed entirely on your device and is never sent to our servers or stored. You can deny or revoke location access at any time via your browser settings.

How We Use Your Data

We use the personal data we collect for the following purposes:

• To provide your account: We use your email and password to authenticate you, manage your profile, and associate your submissions and reviews with your account.
• To publish user-submitted content: Routes and reviews you submit may be published on the site and attributed to your display name.
• To respond to your enquiries: We use the information you provide through the contact form to reply to your messages and address your questions or concerns.
• To improve our website: We use anonymised analytics data to understand how visitors use our site, helping us improve content and user experience.
• To display relevant adverts: Google AdSense uses cookies to show adverts that may be relevant to your interests, helping us fund the running of this website.

Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Consent: When you submit the contact form or accept cookies, you consent to the processing of your data for those specific purposes.
• Legitimate interests: We have a legitimate interest in understanding how our website is used so we can improve it, and in displaying adverts to fund the site.

Data Sharing

We do not sell your personal data to third parties. We may share data with the following service providers who process data on our behalf:

• Google Analytics: For website usage analysis (anonymised data).
• Google AdSense: For serving advertisements on the website.
• Amazon Web Services (AWS): For hosting the website and processing contact form submissions via email.

Data Retention

We retain your account data for as long as your account remains active. If you delete your account, we will remove your personal data within 30 days, though published routes and reviews may remain on the site in an anonymised form. Contact form submissions are retained for as long as necessary to respond to your enquiry and for a reasonable period afterwards in case of follow-up correspondence. Analytics data is retained in accordance with Google's data retention policies. You may request deletion of your data at any time by contacting us.

Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights regarding your personal data:

• Right of access: You have the right to request a copy of the personal data we hold about you.
• Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to erasure: You have the right to request that we delete your personal data, subject to certain legal exceptions.
• Right to restriction of processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.
• Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit it to another controller.
• Right to object: You have the right to object to the processing of your personal data, including processing for direct marketing purposes.

To exercise any of these rights, please contact us at support@wilderstill.world. We will respond to your request within one month, as required by UK GDPR.

Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. You can contact the ICO at ico.org.uk.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this privacy policy or wish to exercise your data protection rights, please contact RealGains Tech at support@wilderstill.world.